BMSC2023: "EXPLORING THE INTERSECTION OF TECHNOLOGY, SOCIETY, AND BUSINESS: ADVANCING THE FUTURE OF DIGITAL INNOVATION AND SUSTAINABLE DEVELOPMENT"

The 1st Conference on Business, Management, and Social Sciences (BMSS 2023) was held successfully on November 24th, 2023 at New Era University College, Kajang. The conference theme is "Exploring the Intersection of Technology, Society, and Business: Advancing the Future of Digital Innovation and Sustainable Development". Organized by the Faculty of Accountancy, Management and Economics (FAME), it was aimed to provide a platform for researchers, professionals, scholars, and academicians to exchange and share their knowledge, information, new ideas, and experience with their peers from around the world.

Sharifah Darweena Syed Ahmad Amir Feisal the author of Unleashing the Potential of Online Platforms: Enhancing Alumni Engagement and Visibility at USM Alumni Development Centre together with the co-author Azmien Ielia Mohd Khairunizan, attended the conference. The topic discussed on the online method used by Alumni Development Centre (ADC), Universiti Sains Malaysia and how it is strategized to boost engagement with the alumni. At the end of the conference, it was awarded as the Best Paper under Education category.

A total of 29 papers were presented in 7 parallel tracks, with international presenters participating via Zoom, blending seamlessly with the onsite participants. The conference assembled over 40 participants and authors from 4 countries/cities: Macau, France, China and Malaysia.

Associate Professor Dr Shamuni Kunjiapu, BMSC Chairperson; from the Department of Business Studies and Professor Lee Kam Hing, Research Professor and also the Director of the Institute for Sustainable Development Studies (ISDS), New Era University College, officiated the Opening Ceremony. Distinguished Professor Dato Dr. Rajah Rasiah, the Executive Director of the Asia-Europe Institute at the University of Malaya delivered the keynote speech, while panel sessions consisted of Adjunct Professor Cheah Kok Hoong (President of ESG Association Malaysia & Steerquest Sdn. Bhd. Executive Chairman), Professor Dr. Ramlee Mustapha (Faculty of Technical and Vocational, Universiti Pendidikan Sultan Idris), Mr. Ding Hong Sing (National President SME Malaysia & Founder and Managing Director at AT P.A. Food Sdn. Bhd.), Ms. Steffi Yen (Manager, Climate Change and Sustainability Services, Ernst & Young Consulting Sdn. Bhd.), and IR. Dr. Ng Kok Chiang (Vice President, Chairman of Trading Group, The Electrical and Electronics Association of Malaysia & Independent Non-Executive Director Samaiden Group Berhad, ACO Group Berhad).

Text: Sharifah Darweena Syed Ahmad Amir Feisal & BMSC2023
Photo: BMSC2023 Committee